What do McDonalds, KFC, Burger King and many other fast food stores all have in common? Well besides the obvious; being a fast food chain, fast food logos all have one element in common- colour. Big Brand stores understand the psychology behind colours and therefore incorporate red, yellow, orange or green into their logos as a strategy to evoke different emotional responses depending on the colour. Colours most commonly used as seen in the above example are red and yellow, red as they trigger hunger and appetite and yellow as they promote feelings of happiness. Colour in the office environment is no different (or lack of) and should be carefully considered as incorporating colour into your office surroundings can have a profound impact on employee mood and productivity. A recent University of Texas study found that employees experienced feelings of sadness, depression and gloomy emotions as a byproduct of the wall colours. Bland colours such as white, beige and gray actually changed the moods of employees and thus profoundly impacted employee productivity. So whether you are redesigning your office, trying to increase employee productivity or looking to add a little colour into your environment, understanding the importance of colour psychology is imperative.
Colours and Effects
Blue: MentalStimulation and Calm Blue is likely to satisfy the majority of people and is universally known as an excellent colour for productivity. It is a stable and calming colour that gives off an aura of stability in the mind and therefore is a popular choice for concentration and productivity. Thus incorporating blue into areas where employees spend most of their time is a great way to aid concentration.
Jasonl 6 Person Workstation with blue screens is the perfect way to incorporate colour into the office work environment.
Jasonl Folding Square Storage Ottoman.
Green: NaturalBalance Similar to Blue, the colour green is a low frequency colour that is good for productivity and employees working for prolonged periods. Associated with good health, nature and balance, green is said to produce calming qualities during stressful times and is strongly affiliated with positive emotions. Green does not cause eye fatigue allowing employees to be more efficient and thus one of the more popular and widely used colours in the office environment. Jasonl has a great range of green products from office partitions to chairs and plant storage units, to add a pop of green to the office environment.
Jasonl Free Standing Screen
Add some colour and vibrancy to your workplace with this Jasonl Office Storage Unit
Yellow: EmotionalCreativity Despite yellow being associated with happiness and is believed to trigger innovation, incorporating too much yellow into the office environment can be distracting and intimidating. Whilst yellow is an ideal colour to increase creativity it is not for everybody and thus opting for pops of yellow around the room rather than an overall colour is recommended as it wont appeal to the masses.
Add some Yellow with the Jasonl White Metal Mobile Pedestal with Yellow Handles
Jasonl Yellow A4 Document Organizer Tray is a multi-award winning document organiser with a modern design.
Red: PhysicalEnergy Proven to increase heart rate, blood flow and evoke emotion and passion, the colour red is a power colour that stimulates productivity and therefore is ideal for those who perform any physical activity or for the head of departments. Although red is great for boosting productivity and inspiring passion it is not a particularly popular and comfortable colour so rather reserve specific areas and rooms for when employees need to feel motivated for short periods of time.
Jasonl Red Mesh Back Office Chair.
Jasonl Tulip Armchair - Eero Saarinen Replica - Red.For our latest product offering please visit our website at www.jasonl.com.au