The Psychology of Round Cafe Tables: How They Affect Customer Behavior

Round café tables have been a popular choice for restaurant and café owners for many years. While they may seem like a simple piece of furniture, round café tables have a significant impact on customer behavior. In this article, we will explore the psychology behind round café tables and how they affect customer behavior.


The Psychology of Round Shapes

Round shapes have been shown to have a positive impact on the human psyche. According to a study published in the Journal of Environmental Psychology, people perceive round shapes as more pleasant and comforting than sharp or angular shapes. Round shapes also evoke a sense of community and inclusiveness, which is why they are often used in social settings.

The use of round café tables in restaurants and cafes can help to create a welcoming and friendly atmosphere. Customers are more likely to feel relaxed and comfortable in a space with round tables, which can lead to longer stays and increased spending.

Encouraging Social Interaction

Another benefit of round café tables is that they encourage social interaction. When customers sit at a round table, they are more likely to engage in conversation with others at the table. This can lead to a sense of community and shared experience, which can increase customer satisfaction.

In contrast, rectangular or square tables can create a sense of separation between customers. This can make it more difficult for people to engage in conversation and can lead to a less enjoyable dining experience.

Creating a Sense of Balance

Round café tables also have a unique ability to create a sense of balance in a space. Because they have no corners, round tables can create a flow in a room that is more natural and less rigid than that created by rectangular or square tables.

This sense of balance can make a space feel more harmonious and can lead to a more enjoyable customer experience. Customers are more likely to feel at ease in a space that feels balanced and well-designed, which can lead to increased customer loyalty.

Maximizing Space

Round café tables can also be a great choice for restaurants and cafes that are limited on space. Because they have no corners, round tables can be placed in smaller spaces without creating a feeling of clutter or congestion.

This can be especially important for restaurants and cafes that are located in urban areas where space is at a premium. By using round café tables, owners can maximize their use of space and create a welcoming atmosphere even in a small area.

The Impact of Table Size

While the shape of the table is important, the size of the table can also have a significant impact on customer behavior. According to a study published in the Journal of Hospitality & Tourism Research, larger tables tend to encourage customers to stay longer and spend more money.

This is because larger tables are often associated with groups and social events. When customers sit at a larger table, they are more likely to order more food and drinks and stay longer to enjoy the company of their friends or family.

However, it is important to find a balance between table size and space limitations. While larger tables can lead to increased spending, they can also create a feeling of congestion in a small space. Owners should consider the size of their space and the number of customers they want to accommodate when choosing the size of their tables.

In conclusion, round café tables have a significant impact on customer behavior in restaurants and cafes. They create a welcoming and friendly atmosphere, encourage social interaction, create a sense of balance, and can maximize the use of space.

When choosing round café tables, owners should consider the size of their space and the number of customers they want to accommodate. By creating a well-designed space that is both comfortable and functional, restaurant and café owners can create a loyal customer base and increase their bottom line.


Food for thought?

Sign up to receive product news, special offers, newsletters, inspiration and so much more from JasonL
Email address  *
First Name *
Last Name *
*Required fields
Note: It is our responsibility to protect your privacy and we guarantee that your data will be completely confidential.
OLDER POSTS NEWER POSTS

Leave a comment

Please note, comments need to be approved before they are published.

View digital catalogue

No Floor Plan?

Feeling overwhelmed and dont know where to start? Book an onsite consultation with an expert! We will measure and provide a 2D floor plan & quote within 48 hours of the site visit.

Get a complete quote today by emailing sales jasonlcomau or call 1300-527-665

We enable people to do great work

Fitouts can be complex, but at JasonL we have Australia's largest stocked range coupled with top expertise to make it all simpler for you. We assist you through every step of the fitout process.
  • Office Layout
    & Design

  • Tailored Set of
    Stocked Products

  • Project Management
    From Start to Finish

  • Complete Assembly
    & Delivery

Proof?

We've done fitouts for some of Australia's biggest brands and many more of all shops,
sizes & budgets. Proof? We do more return business every year than we do new.

Get our FREE easy-to-use office fitout checklist

We’ve put together the ultimate checklist to ensure you next office fitout hits all the right notes from design, to budget.

What Our Customers
Have to Say

Angela Campbell

Angela Campbell

@Angela Campbell - 19day(s) ago

Excellent company to deal with. I had an issue with my original order (my doing) and the whole team worked to sort it...

James Norquay

James Norquay

@James Norquay - 26day(s) ago

The team installed 2 big phone booths in our office, and I found the communication to be good. the guys who installed it...

Sandra Pitt

Sandra Pitt

@Sandra Pitt - 1month(s) ago

Great product and excellent service!! Will definitely buy from them again. So so happy with my purchase, thank you!!

Take the next step

We’ve done fitouts for some of Australia’s biggest brands and many more of all shapes, sizes & budgets. Proof? We do more return business every year than we do new.