Keeping up with the ever-changing realm of online media marketing can sometimes be as difficult as seeking to predict the elements: algorithms are constantly changing and so is the marketplace.
Marc Levin is one of the co-founders of Jason L and he gives us some insight into what it takes to sustain a small online start up business. Levin takes us through three key steps to creating an online start up business that he has utilised in the growth of Jason L including revamping your website, social media and search engine optimisation.
If you have a small business or a long-lasting one that has just entered the market, you will find it helpful to begin tailoring your website to a niche audience, since Levin tells us that the online world - just as the rest of your business - it is about tailoring the content to your market.
Levin also writes that it is worth investing some time and money into PAID advertising models such as Google AdWords. However, that should always work alongside the need to drive up organic content using search engine optimisation tools such as back linking and tracking using a platform called Moz.
You can also increase SEO and your overall hits using comparison shopping sites like GetPrice and MyShopping.com.au to allow for higher conversion rate as well as utilising mass-email linking.
Levin warns against using a Cost Per Click model for online relaying that the Cost Per Action model is more likely to get higher returns. Against all the odds, Levin will help you successfully get a small online business to flourish despite the increased risks, using social media integration tools like Hootsuite and tracking tools for reporting like Crazy Egg to tell you what models your business needs to replicate or leave behind.
Using just some of the handy tips from someone in the field, you will be able to get a better understanding of how to better utilize the cyber-shopping field to drive your business revenue if you are looking to make the jump from solely manual sales to online or creating an entirely new business all-together.
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